Creativity heals. That is the whole thesis, and everything else in this house is a way of spreading it.
Why
We are not selling nostalgia and we are not selling taste. We are selling the evidence that someone made something by hand, on purpose, and that it was worth doing.
I am building this world so that I can keep spreading a creative expression, so there is somewhere for the next print, the next object, the next room to go. A world with a door in it, that stays open.
Where it comes from
Vallauris, above the Golfe-Juan. A town that put art into the hands of people who used it: a plate, a tile, a jug filled with wine on a table. My grandmother worked in the ceramic ateliers of Vallauris. Whatever I have learned about craft I learned from objects that were meant to be picked up.
That is the inheritance, and it is not a mood board. It is a working method: make the beautiful thing usable, or don't make it.
What we make
Resort and lifestyle. Print first, shapes second. A print house before it is a fashion brand.
Every motif exists in two materials. Fired in the house: the pool floor, the panels, the corridor tiles. Printed on cloth: the thing you take home. The ceramic is the place. The textile is the memory of the place.
No motif enters the collection that could not also be fired.
Why there is a hotel
We built a hotel that does not exist, to hold everything that does.
The hotel is how the products live together. It is told with a wink and never as history. My grandmother is true and is spoken about in a true voice. The house is myth and is spoken about in the house's voice. The two voices never share a paragraph.
This page is the true voice. Everything on the other side of the door is the house.
From the family album
